Tempur Sealy Sustainability Campaign
The Challenge: Expand hotel brand partnerships based on strong corporate driven sustainability goals and initiatives. Create awareness for Tempur Sealy’s recently bolstered sustainability goals and initiatives. Establish credibility as the leading sustainable mattress provider, strengthen our brand image, and align with customer values.
The Solution: Develop a sustainability focused 1-pager and webpage + simple integration into our catalog as a starting point to share our corporate sustainability initiatives in an easy to digest way. Create two distinct creative themes for the new sustainability messaging. Convert chosen concept from the landing page into a 1-page data sheet.
Role: Senior Graphic Designer
Collaborate with Senior Copy Writer.
Report to Associate Creative Director and Client Services Team.
THEME 1:
Sustainability Taken Seriously
This concept speaks to the business benefits and guest satisfaction associated with implementing more sustainable practices. Guests care more than ever about the eco-friendliness of your property. And we care just as much as they do.
THEME 2 (chosen):
Earth Deserves Our Hospitality
This concept takes a more ethical, emotional and empathetic approach. The idea is the hospitality industry has a responsibility to treat the environment like we treat our guests. And Tempur Sealy Hospitality is doing our part to make the earth more hospitable for future generations.
1-pager Layout
