Tempur Sealy Leaderboard Ads
The Challenge: Entice the readers of the Lodging Daily News email to click and read the customer testimonial for Amy Isbell-Williams’ purchases with Tempur Sealy. Make sure each image is visually engaging and different.
The Solution: Design five unique and engaging “Top Leaderboard” ad placements for Lodging Magazine to be distributed daily for 5 days.
Role: Senior Graphic Designer
Collaborate with Senior Copy Writer.
Report to Associate Creative Director and Client Services Team.
Day 1: Person Showcase
Introduce Amy with a nugget from her testimonial that entices recipients to click to the full story. Image shows Amy as well as her job title (if possible).
Day 2: Raves
Copy that ties back to “raves,” and the overall guest experience sleeping on Tempur Sealy mattresses.
Day 3: Hotel
Copy that mentions Amy’s hotel paired with an image of the hotel.
Day 4: Mattress
Copy that highlights the mattress specifically with an image of the mattress.
Day 5: All-encompassing
All-encompassing copy that features Amy and her happiness with Tempur Sealy mattresses.
SKETCHES
